The Challenge: Economic Developers around the tri-state Appalachian region of Kentucky, Ohio, and West Virginia had been working actively, yet independently, to bring back jobs. Year after year they had seen the steady decline of coal, river, rail, and steel. It was time to reinvent themselves and work together as a stronger regional unit. After working to obtain their AEROready™ certification, the group approached us to create a brand that represented their vision and a website that would support their labor, properties, targeted sector and unique brand.
Our Concept: After discussing their vision for the aerospace industry, we were ready to create a brand mark. We needed to give an identity to the region, first and foremost so that people recognized the region as an entity and not as three separate states. Then we needed to bring it all together with an Insyteful web design that could sell their community.
The Result: In the spring of 2017, Braidy Industries Inc. announced they will build a $1.3 billion aluminum mill and create 550 advanced manufacturing jobs in Greenup County — the heart of Appalachian Sky — to produce sheet and plate for the automotive and aerospace industries.
- Insyteful Web Design
- Brand Identity
- Print Collateral
- Marketing Strategy
- Targeted Recruitment Meetings