The Challenge: The Etowah County Economic Alliance council was a brand new entity, in need of branding, a website, presence, and data. With an ideal location near Huntsville, Birmingham, and Atlanta, Etowah has a great potential for growth and the largest tract of land in North Alabama for industrial development. The Little Canoe Creek Certified Advantage Megasite is a huge draw and needed a website that showcased both the available opportunities and future growth.
Our Concept: Our first step was to create the branding for the ECEA, which involved highlighting their history and their status as one of the most densely populated counties in Alabama. With their rising population and new Megasite, we focused on building up the location, workforce, and opportunities without making it complicated or intimidating.
The Result: With the launch of the website and the certification of the Megasite, Etowah has entered the global stage as a prospective site for industrial development. With their complete branding and successful launch, the Megasite has generated a lot of buzz already. The website, particularly the interactive maps, make it easy to show off both the site and its opportunities.
- Insyteful Web Design
- Brand Identity
- Marketing Strategy
- Core4 Focus
- Print Collateral
- Insyteful PROTracker