The Challenge: Macon County’s unique and deep history is the central point of their community’s identity. With the upcoming selection of the T100 site, Macon County needed to balance historical importance against future growth potential while highlighting the strength of both the area and its people.
Our Concept: We started with the theme of taking off, because that metaphor embodied everything we were attempting to convey. In order to take off, you need a sturdy runway and the infrastructure to support it before you can soar to new heights. By taking advantage of the aerospace and history of Macon County, we wanted to present a modern, clean, user-friendly experience.
The Result: With the selection of the T100 site, the new website is a perfect landing pad for the new eyes turning their way. It looks slick and inviting and provides data on existing industry, future growth opportunities, and the history and culture of Macon County. With its dynamic statistics and interactive buildings and sites modules, it covers everything from the new Qualified Opportunity Zones to the history of the Tuskegee Airmen.
- Insyteful Web Design
- Brand Identity
- Marketing Strategy
- Core4 Focus
- Insyteful PROTracker