The Gonzales, TX EDC website did not reflect the organization’s new branding, expanded target sectors, and growing business/industry presence in the community’s prime Guadelupe Valley location. The existing site would also benefit from a fresh UX/UI experience, along with expanded data delivery supporting the community’s efforts. With a lean operations staff, the site also needed to offer as much automation as possible, to avoid overloading the workday requirements.
Working with Director Susan Sankey, we redesigned the website from the ground up, with attention paid to brand consistency and improved and simplified viewer experience. To assist Susan’s lean operation, we included data automations and one-click delivery, along with an intuitive WordPress Elementor content management system.
The new website delivers a broad range of data, quality of life, and assets unique to Gonzales. The UX/UI offers an improved user experience optimized for the organizations core audiences. Site design follows the new brand standards so the look and feel is consistent across multiple platforms. And the combination of proprietary automations and intuitive CMS delivers Gonzales the ability to deliver up to date data and content without requiring additional hours or manpower to maintain the site.
