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Target Industry Analysis

Data-Driven Industry Targeting Analysis
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Focus Your Efforts on the Right Targets

Industry Matching

Identify industries that align with your community's strengths and assets.

Competitive Analysis

Understand how your community compares to competing locations.

Growth Opportunities

Discover emerging industries and expansion opportunities.

Actionable Insights

Clear recommendations you can implement immediately.

Why This Matters

Your Core Audience

Site selectors and corporate decision makers are charged with identifying communities and regions most likely to match their industry client’s needs, including raw assets, labor, existing industry, and more. Their list is specific to the client’s industry, their decision window (or more likely their elimination window) is brief, and their field of play is global.

Your Focus

Your time and resources are limited. Your community outreach must focus on “winnable” projects. Having a data-driven understanding about where your community should be positioned, and a data-rich delivery to your core audience is key to setting policies and strategies to compete for projects that play to your community’s unique strengths.

Global Competition

Site selectors evaluate hundreds of communities worldwide for each project

Brief Window

Decision makers have limited time to evaluate each community's fit

Data-Driven

Decisions are based on hard data, not marketing claims or wishful thinking

  • Defined labor shed based on inbound/outbound commuter flows.
  • Initial analysis, based on REDRL methodology, using historical data to reveal existing industry strengths, labor force, supply chain analysis, and sector trends, to reveal appropriate sectors for further study
  • Onsite visit with community economic developer, including tours of current industries, available properties, stakeholder and citizen interviews, education pipeline discussion, and upcoming additions to the business community not included in historical data.
  • Refinement of the REDRL study results to reflect additional information revealed in the onsite visit.
  • Independent economic developer’s perspective, adding creative ways that the community can leverage the sectors to their best advantage.
  • Comparative Economic Impact analysis, showing the relative impacts of each target sector on the local economy.
  • Geographic areas where the local community is at a competitive advantage.
  • Specific target lists of industries within the geographic areas displaying motivation to relocate or expand.
  • Your involvement in the study process at each stage during the study process.
  • An overall study timeframe of four months, including reviews and onsite visit.
  • Involvement of your key stakeholders and local partners.
  • Delivery of the final confidential report in print and digital format.
  • Defendable, data-driven study results.
  • A foundation for a multi-year economic development strategic plan.
  • A guide for your education pipeline partners to provide labor training that matches your community’s target sectors.
  • How to most effectively use your limited resources to attract the industries that are the right fit for your community.
  • Prioritize your sectors by understanding the long-term economic impacts of each sector.
  • A list of industry targets for lead generation in each sector and competitive geographic area, including points of contact, description of the business, its level of motivation to relocate or expand.

Stop Guessing, Start Targeting

Target Industry Analysis takes the guesswork out of economic development strategy. Using advanced data analytics and industry expertise, we help you focus on the industries most likely to choose your community.