Macon County EDA needed a refreshed narrative that reflected the county’s remarkable success and growth over a decade of economic investment. Where the original website tone was aspirational, the EDA needed an emphasis on proven location and its growing reputation as an ideal choice for companies within several industry sectors.
Working with long-time colleague, EDA Director Joe Turnham, we crafted a message tone and narrative balancing Macon County’s success story with its important history. Branding Macon County as “The New Diamond of the I85 Corridor,” the website blends imagery and subtle motion with easy to navigate demographic data presentations and sector analysis. The website invites the site viewer – “We’ve been making history for 200 years. Join us and make some history of your own.”
The website features the unique story of Macon County with the information that the EDA’s core audiences require. By showcasing the county’s success and assets, the new website reflects Macon County’s earned place as a top contender for US business location and expansion.
