The Rome Floyd County Development Authority’s previous website did not reflect the momentum of local economic development efforts. It lacked credible, decision-ready data for site selectors and prospects, and it failed to clearly communicate the Authority’s successes, assets, and value proposition to investors, partners, and the community.
Insyteful developed a modern economic development website designed to do two things well: tell a compelling story and deliver trusted data. We paired a clear, benefit-driven narrative with interactive data tools, including a demographic dashboard and target industry insights, to support informed decision-making. The site was structured around the needs of key audiences—site selectors, expanding companies, and local stakeholders—making it easy to find relevant information quickly.
The new website positions Rome and Floyd County as a competitive, data-driven location for investment. It now serves as a powerful marketing and business development tool, showcasing recent wins, strengthening credibility with prospects, and equipping the Development Authority with a platform that supports proactive recruitment and long-term growth.
