The Challenge: Macon County EDA needed a refreshed narrative that reflected the county’s
remarkable success and growth over a decade of economic investment. Where the original
website tone was aspirational, the EDA needed an emphasis on proven location and its
growing reputation as an ideal choice for companies within several industry sectors.
Our Concept: Working with long-time colleague, EDA Director Joe Turnham, we crafted a
message tone and narrative balancing Macon County’s success story with its important
history. Branding Macon County as “The New Diamond of the I85 Corridor,” the website
blends imagery and subtle motion with easy to navigate demographic data presentations
and sector analysis. The website invites the site viewer – “We’ve been making history for
200 years. Join us and make some history of your own.”
The Result: The website features the unique story of Macon County with the information
that the EDA’s core audiences require. By showcasing the county’s success and assets, the
new website reflects Macon County’s earned place as a top contender for US business
location and expansion.
Services Provided
- Insyteful Web Design
- Branding
- Data Analysis
- Copywriting
- Marketing Strategy
